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Development of Digital Marketing in Esports
(2020)
Electronic sports or esports nowadays is a billion-dollar industry with a multimillion au-dience rapidly growing worldwide. Esports industry is reaching its momentum during the past few decades and expected to become the ...
Esports as a business model: case: League of Legends
(2023)
Esports has become a booming industry, gathering a growing audience, and becoming a focus of multinational technology companies. The study aimed to examine esports as a new business market, showcasing the game League of ...

